Travel website UX
Travel website design for a Cape Town tour operator: tours, destinations and enquiry journeys in one place.
Shown ahead of launch: the site is with the client for review.
Cape to Cape Tours sells day tours and made-to-measure trips around the Cape. They needed a site that shows each tour clearly and makes it simple to go from 'that looks good' to an enquiry.
- Challenge
- A tour operator needed a site that shows each tour clearly and makes it simple to go from interest to enquiry.
- What we did
- Designed and built the tour pages, destination pages and a Tailor my tour enquiry journey.
A cinematic homepage, tour pages that lead with duration, group size and price, destination pages and a Tailor my tour journey for trips made to measure.
A tour page
- Website structure, design and development
- Tour-page and itinerary layouts
- Destination pages
- Enquiry journeys, including Tailor my tour
- Responsive mobile design
Tour content and photography by Cape to Cape Tours and credited openly licensed sources. We designed and built the website.
Next step
