Website design

The live website for a Johannesburg cabinetry company, plus the social carousels that point people to it.

Scrolling the live Ground Seed Designs homepage: hero, services and Selected Work
Scrolling the Ground Seed Designs homepage on a phone

Ground Seed Designs makes custom kitchens, cabinetry and joinery in Johannesburg and works across South Africa, led by founder Thapelo Kila. The business was moving from the name Ground Seed Interiors to Ground Seed Designs. It needed a website and a social presence that looked as considered as its work, with an easy way for people to ask for a quote.

Challenge
A Johannesburg cabinetry company needed a website and a social presence that looked as considered as its work, with an easy way to ask for a quote.
What we did
Designed and built a custom website with a before-and-after slider and a quote form beside WhatsApp, and designed the social carousels.

A custom site built around Ground Seed's own project photography: selected work, a gallery, a five-step process and a quote form beside WhatsApp.

Scrolling the Ground Seed Designs gallery and its five-step process

A closer look: the gallery, then the five-step process

The Ground Seed Designs FAQ and Request a Quote form
Questions answered, then the quote form beside WhatsApp
The Ground Seed Designs gallery strip and the From idea to installation process
The gallery strip and the process

A before-and-after slider we built so a finished room can be compared with the bare one it started as. This one works: drag it.

The From build to finish before-and-after section on the Ground Seed Designs site
The before-and-after section, as it sits on the site
The same Ground Seed Designs kitchen after: custom-built cabinetry
A Ground Seed Designs kitchen before: an unfinished room
Drag to compare. Same room, photographed from slightly different positions.

  • Website: custom responsive design and development
  • A before-and-after slider, a gallery and a five-step process page
  • A quote form beside WhatsApp
  • Social: the designed carousels posted on Instagram
  • Launch: analytics, Search Console and technical SEO foundations

Kitchens, cabinetry and photography by Ground Seed Designs. We designed and built the website and designed the social content.

The carousel as posted on @groundseedinteriors: one room, from stripped back to made to fit.

Ground Seed Designs Instagram carousel slide: Stripped back. Where every job starts
Ground Seed Designs Instagram carousel slide: Taking shape. Built and fitted on site
Ground Seed Designs Instagram carousel slide: Same room. Kitchen, transformed
Ground Seed Designs Instagram carousel slide: Made to fit. Every joint, every edge

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